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Fortune
Fortune
Seamus Webster

Luxury gyms are changing how we exercise—and how we live

Weight room equipment at Life Time's Penn 1 location. (Credit: Life Time, Inc.)

During the summer months, VITAL Climbing’s rooftop rock wall often has as many as 100 members hanging around at one time climbing, watching the sunset, and drinking a beer from the gym’s cafe.

“People are at the gym more than just to climb,” co-founder Nam Phan told Fortune. “They’re there to meet other people, socialize and climb with other people. That has really cemented our design approach.”

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