Shoppers have been left outraged after Lurpak announced it would slash the size of its butter by 20 per cent.
The popular butter brand, owned by Arla Foods, will be reduced from 250g to 200g despite prices skyrocketing by 15 per cent over the past year. According to analysts at Trolley.co.uk, the cheapest 250g pack of Lurpak’s unsalted butter used to cost around 90p per 100g, but the cheapest 200g pack now costs £0.95 per 100g.
The lowest price for the 200g block is now around £1.90, compared with £2.25 for 250g. Many shoppers took to social media to express their frustration about the "sneaky" change, the Mirror reports.
