Shoppers have been left outraged after Lurpak announced it would slash the size of its butter by 20 per cent.
The popular butter brand, owned by Arla Foods, will be reduced from 250g to 200g despite prices skyrocketing by 15 per cent over the past year. According to analysts at Trolley.co.uk, the cheapest 250g pack of Lurpak’s unsalted butter used to cost around 90p per 100g, but the cheapest 200g pack now costs £0.95 per 100g.
The lowest price for the 200g block is now around £1.90, compared with £2.25 for 250g. Many shoppers took to social media to express their frustration about the "sneaky" change, the Mirror reports.
Read more: Join the FREE Manchester Evening News WhatsApp community
Twitter user @LakeThomasCakes tweeted Lurpak's owner Arla Foods: "@ArlaDairyUK @Lurpak why are your new packaging is just 200g. Cannot see the justification on dropping 50g. You are still expensive and now have annoyed me as a bespoke wedding cake maker. #bringback250g"
Another user, @ali_earl said: "So @Lurpak, yes you look like one of the cheaper brands of butter on the shelf but you have reduced your pack size from 250g to 200g. Did you think we wouldn’t notice!"
Another, @MoonieNo5 said: "Latest sneaky #shrinkflation by @Lurpak - yeah, 200g so lost 50g. Nice 20% reduction. Total bandits." Twitter user @JaneReynolds8 said: "Making a cake at my customer’s house.
"Thought I’d measured 150g wrong, until I saw the pack’s 200g. That’s Lurpak off my shopping list. Only ever used this for cooking & I’m 64 now. It’s outrageous. They take us for fools."
In a statement, Danny Micklethwaite, VP of marketing at Arla Foods, said: "Since April 17 2023, shoppers will have seen a pack reduction for our 250g block butter packs of Lurpak and Anchor.
“We’re aware that the cost-of-living crisis has put pressure on shoppers’ available spend, and we want to make our price points more accessible for shoppers, which we believe can be achieved, by reducing our pack sizes.
“There are many different factors that affect the price consumers pay in store, but pricing is set by the retailers themselves, and we work extremely closely with our retail partners to ensure we deliver tasty, quality dairy at the best possible price for both shoppers and our farmer owners.”
Read next:
Family given devastating diagnosis after noticing something on baby's eye
"WTF is that?": YouTuber has 'sensible' explanation on why infamous M60 junction got its design
Devastated mum who was 'simply in too much pain' took her own life in same place as teenage son
One year since the Clean Air Zone was meant to begin - what's next for the troubled £60m scheme?
