Lurpak has explained why a 750g tub of its butter now costs £7.25 in Sainsbury's.
The popular dairy spread has become symbolic of the spiralling cost of living, with shoppers shocked by the prices they are now seeing in supermarkets. The new yellow gold has risen in price so much that some stores including ASDA have reportedly started to add security tags in a bid to deter shop lifters.
In its online store, Sainsbury's is charging £7.25 for a 750 tub of the lightly salted favourite. Tesco is cheaper, with the same-sized tub selling for £5.30. An image posted on twitter showed 750g packs for £6 in Asda, a reduction the shelf label said of 75p, but still at £8 a kilogramme.
