Whoop has carved out a pretty comfortable niche for itself. The company’s insistence on a screen-free design and its heavy focus on recovery have earned the fitness band a cult following. And while smart rings are growing in popularity, they’re still not a direct replacement for wrist-worn wearables, which are better at tracking exercise.
Read more: I tested the Whoop 4.0 and it might be one of the best fitness trackers out there
That lack of serious competition could be about to change. Lifestyle brand Luna, which launched a smart ring in 2023 and is owned by tech firm Noise, has unveiled a new screen-free fitness band ahead of the Consumer Electronics Show (CES) in Las Vegas. Called the Luna band, it looks a lot like the Whoop, but with one big difference – there’s no monthly subscription charge, with all guidance and coaching included in the upfront cost of the device.
The subscription-free model isn’t the only thing that could set it apart, however. Luna wants it to be even more hands-free than the Whoop, with the device being powered by your voice for logging and guidance, instead of dashboards within apps. Users will be able to log meals, record symptoms and ask for health guidance using voice commands, with Luna saying the system will work via connected earbuds and integrations with Siri and other voice assistants.
The company says the band uses a high-end optical sensor array and a six-axis motion sensor, which should help it pick up more subtle signals around stress, recovery and sleep. Rather than delivering a single readiness score, Luna says the platform will constantly look for changes throughout the day and respond with guidance when it thinks you need it.
Similar to other wearables, Luna will be able to tap into data from Apple Health, Google Fit and period-tracking apps. If you’re interested, you’ll have to wait a little while to get your hands on the device. A release date and price have yet to be confirmed. The Independent is in Las Vegas for CES and will be getting hands-on with an early Luna band prototype this week.
Senior tech critic Alex Lee is in Las Vegas for CES 2026. The Independent is on the ground covering the latest announcements and will be going hands-on with the latest products, as well as picking out the coolest (and strangest) launches.
