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AAP
AAP
Esther Linder

Luna Park takes plunge with 'immersive' overhaul

Luna Park's redvelopment is broadening its amusement options, CEO John Hughes says. (Esther Linder/AAP PHOTOS)

Sydney's heritage-listed Luna Park will try to lure more visitors through its facade's gap-toothed smile with a shift from roller-coasters and rides to "immersive" experiences.

The harbourside amusement park is unveiling a fresh attraction, the Dream Circus, as part of a $15 million overhaul of its entertainment offerings.

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