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International Business Times UK
International Business Times UK
Business
Louise Bonquin

Lululemon Enters the Big League: Signs Fanatics, NFL Deal to Launch Official Football Teams Apparel Collection

Lululemon NFL Fanatics Football the National Football League
Lululemon Store (Credit: Photo by: P. L./Unsplash)

Lululemon Athletica Inc. announced it signed a partnership deal with the National Football League (NFL). This move signals the company's strategic expansion into the professional sports apparel line.

The Vancouver-based activewear giant's collaboration with the National Football League (NFL) will pave the way for Lululemon's first-ever line of licensed premium apparel and accessories. Under the partnership, the brand will release a sportswear collection representing all 32 NFL teams, combining athletic performance with Lululemon's signature style, CNBC reported.

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