Lulu and Georgia Solves Its Customers’ Biggest Design Dilemma With Its First Paint Collaboration of ‘Grown-Up’ Pastels

Cheerful yellow living room featuring ochre and terracotta velvet-upholstered sofas, a sculptural sofa, and woven floor lamp.

Last year, Los Angeles–based home brand Lulu and Georgia reached out to fellow Angeleno Portola Paints with a problem: paint. L&G’s style-savvy clientele knew their sofas from their settees, but paint colors proved to be a persistent pain point.

The resolution was simple: Lulu didn’t make paint. Portola did.