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The Guardian - AU
The Guardian - AU
Sport
Jonathan Horn

Luke Beveridge chose the wrong hill to die on with press conference tirade

Western Bulldogs coach Luke Beveridge watched as his side fell to defeat to Melbourne on the opening night of the 2022 AFL season.
Western Bulldogs coach Luke Beveridge watched as his side fell to defeat to Melbourne on the opening night of the 2022 AFL season. Photograph: Dylan Burns/AFL Photos/Getty Images

Most post-match press conferences are a complete waste of time. The coach rocks up, the journalists lob a few half volleys, the sponsors get a bit of exposure, and very little is gleaned. In recent years, coaches like Chris Scott and John Worsfold have gone to great lengths to say as little as possible.

Luke Beveridge has always been different. He generally provides thoughtful answers. Like Ross Lyon, he treats idiotic questions with the contempt they deserve. He wears his heart on his sleeve, and he has certainly always been a little bit different to most AFL coaches. For the most part, it’s what’s made him one of the more interesting, likeable and successful coaches.

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