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The Guardian - UK
The Guardian - UK
Sport
Gregg Bakowski

Luis Rubiales and a toxic tale of when double-doubling down goes wrong

Protests in Madrid.
There were better banner shots, but not all suitable for a tea-timely football email, alas. Photograph: Richard Zubelzu/Zuma Press Wire/Shutterstock

CHECKING IN WITH PR ADVISER LIMMY

It’s been quite the weekend for Luis Rubiales. On Friday, the man’s man of Spanish football admin stood up on the stage at RFEF HQ and gave a masterclass in how to look like a colossal whopper. With the world expecting him to do one, the Spanish FA’s top, top pen-pusher doubled down on his belief that his kiss on the lips of Jenni Hermoso in front of a global audience in the World Cup trophy ceremony was entirely normal behaviour and repeated five times that he wasn’t going to resign. He claimed Hermoso called him “an ace” and initiated the embrace – “she was the one who lifted me up, who brought me close to her body” – and that the kiss was consensual, despite Hermoso saying the exact opposite. Later, on the radio, he double-doubled down on his egotistical claims, denouncing those who doubted him as “d1ckheads” and “dumb@sses”.

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