A Nottingham city centre shop has undergone a full makeover as it prepares to welcome shoppers this weekend. 11 The Poultry is now hot pink as sustainable fashion brand Lucy & Yak prepares to open their fourth UK store on Saturday (18 February).
The popular clothing company has taken over the former JoJo Maman Bébé store who decided to vacate following their lease expiry. The Nottingham shop follows the successful opening of the brand’s two other new stores in Bristol and Norwich. The company's flagship store is based in Brighton, located on the bustling North Laine.
Lucy and Yak are known for their comfy, organic fabrics especially dungarees which have become one of their best sellers. The brand was started by Chris Renwick and Lucy Greenwood in 2014 when they went travelling. The couple sold pouches made from pre-loved clothing before they moved back to the UK and set up a business on the app, Depop. They opened their first shop in 2019.
