‘After spending over 15 years working with demi-fine and fine jewellery brands, I’ve seen the industry change incredibly,’ says Lucy Delius, who was inspired to begin her own eponymous brand after spotting a gap in the market. ‘I could see fine jewellery was getting more and more expensive – but that at the entry level, the pieces were really generic and boring. That the demi-fine jewellery market has exploded, I didn’t necessarily see as a good thing – personally I have no desire for another gold-plated necklace. I found myself wanting to invest in some fine jewellery pieces – but I didn’t have £20,000 for a ring or a handmade chain. I just wasn’t seeing any of those pieces that I really had to have at that £5,000 and under price point.’
