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Benzinga
Benzinga
Business
Anusuya Lahiri

Lucid Taps NBA Stars Jalen Brunson And Josh Hart To Rev Up Brand

Jalen Brunson Josh Hart Lucid LCID Nasdaq National Basketball Association Basketball Uber United States
Lucid Group

Lucid Group, Inc (NASDAQ:LCID) has teamed up with National Basketball Association stars Jalen Brunson and Josh Hart to expand its marketing campaign spotlighting individuals who reject the status quo.

The collaboration kicks off with bold out-of-home ads and social media activations around the New York Knicks' home opener against the Cleveland Cavaliers on Oct. 22.

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