Lucid Group is offering a glimpse into its design studio in a new video that shows how the company's philosophy of cooperation between departments is put into practice.
Featuring Lucid CEO Peter Rawlinson and Senior Vice President Design & Brand Derek Jenkins, the video sheds light on the way designers and engineers work together at Lucid to create better products in a shorter amount of time.
Whereas legacy car manufacturers typically separate the design team from the rest of the company and ensure that very few people have access to that area, Lucid mixes designers with employees from other departments in an open concept space that aims to facilitate better communication between various branches of the organization.
