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InsideEVs
InsideEVs
Technology

Lucid’s CEO Gets Candid About The EV Mistake Automakers Won't Talk About

Marc Winterhoff United States EPA Lamborghini Lucid Motors Porsche
  • As Lucid Motors faces a landmark year, interim CEO Marc Winterhoff got candid about one thing the auto industry got wrong about electric vehicles: marketing.
  • Winterhoff said not enough car companies stressed the inherent strengths of EVs, like performance and interior space.
  • Can car companies learn from this mistake as they face a slower year of U.S. sales?
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