Lucia Pica is speaking to me over a Zoom call from the Byredo offices in London. She’s in town from Paris to mark the launch of her latest product range for the brand, the next chapter in her role as creative image and make-up partner. A revered make-up artist, Pica, who has previously headed up beauty at houses such as Chanel, took the reins at Byredo in 2022, starting her tenure with a line of vinyl liquid lipsticks in muted shades of nude, and a collection of products called ‘First Emotions’ (which won a 2023 Wallpaper* Design Award for Best Use of Colour). Now, it’s matte formulations she’s turning to, in a wider spectrum of colours that pack a punch. (One is even wryly named ‘Red Coma’.)
