Editors’ note, Feb. 21, 12:35 p.m. ET: The headline on this article has been revised to refer to a trademark rather than a copyright.
The NIL era of college sports is still young—three years old this July, to be precise—but LSU forward Angel Reese already has proven to be one of its biggest beneficiaries.
After transferring from Maryland to play for the Tigers before the 2022-23 season, Reese’s celebrity exploded when she led LSU to the national championship. A double-double in the title game against Iowa in front of a record television audience raised her stock, and lucrative NIL deals with Reebok and other companies followed.
