DALLAS — LSU sophomore Angel Reese is nicknamed “Bayou Barbie” and has the glamorous appearance to go along with it, wearing lip gloss and eyelash extensions on the court and having her nails done for every game.
She even has merchandise to go along with that nickname, part of her lucrative and lavish lifestyle that includes colossal sponsorship deals. A report from SponsorUnited showed that Reese has the most NIL (name, image and likeness) deals of any college basketball player in the country — male or female — and her total NIL valuation is $392,000, according to the website On3 that tracks NIL deals and money.
Her brand will be even more appealing after the way she played in the second half Friday against Virginia Tech in the women’s Final Four’s first semifinal.
