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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Beth Ann Nichols

LPGA names Matthew Chmura new Chief Marketing, Communications and Brand Officer

The LPGA has announced Matthew Chmura as its new Chief Marketing, Communications and Brand Officer. Chmura, who begins May 9, comes to the tour from Leader Bank, where he served as Chief Marketing Officer.

Prior to that, Chmura spent 15 years with the Boston Bruins, where he was responsible for overall marketing and communications strategies while overseeing omnichannel marketing, branding, content, media relations and community relations efforts as the team’s Vice President of Marketing and Communications. During his time with the Bruins, Chmura won five New England Emmy Awards for his role as executive producer and writer for “Behind the B” and “Bruins Academy,” as well as a Clio Award for Best Integrated Campaign.

Chmura replaces the recently retired Chief Brand and Communications Officer Roberta Bowman. He will oversee marketing, communications, public relations, brand creative and content development, including broadcast, digital and social content.

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