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Latin Times
Latin Times
Sport
Héctor Ríos Morales

Low Turnout at Club World Cup Highlights FIFA's Issues With Ticket Sales, Pricing and Marketing Woes

General view inside the stadium prior to the FIFA Club World Cup 2025 group E match between CA River Plate and Urawa Red Diamonds at Lumen Field on June 17, 2025 in Seattle, Washington. (Credit: Via Getty Images)

From Japan to the United Arab Emirates, and now the United States, thousands of passionate fans have followed River Plate around the world during its appearances at international tournaments. That's the case for Sebastián, Ariel and Agustín — a group of friends who traveled nearly 7,000 miles from Buenos Aires to Seattle to attend their team's first group-stage match of the 2025 FIFA Club World Cup.

They bought their tickets months ago in a FIFA presale. But as the tournament's start approached, they said organizers refunded part of the purchase price due to fluctuating pricing. Organizers struggled to sell tickets for its revamped 32-team tournament, with no games being sold out so far.

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