The direct-to-consumer revolution is not only transforming the consumer experience, but it’s also transforming how content is backhauled. The rapid expansion of high-definition video and livestreaming adds to the challenge of that transition. As such, more of an emphasis will be placed on producing anywhere and lowering latency in 2024.
The Complexity of Multicloud Environments
Cloud adoption had already been steadily climbing in the decade leading up to 2020, but during the lockdown it skyrocketed, owing in no small part to the need for remote collaboration across the media and entertainment supply chain. The benefits include tremendous flexibility, accessibility, processing power, affordable storage, and efficient collaboration on the production side, from editing to sound to animation. The advantages are great, which is why we’ll certainly see continued growth in cloud adoption in 2024, but there are associated challenges.
