Over 9900 low-income households in South Ayrshire will receive a £50 gift card to help with the cost of living crisis.
Those across the region who receive Council Tax Reduction will soon receive a £50 Scotland Loves Local South Ayrshire Gift Card, which can be spent in over 140 registered businesses in the area, including retail, hospitality, health and beauty, and leisure.
The boost hopes to alleviate some of the pressures with the cost of living crisis as residents will be able to use the gift card to purchase fruit and veg, meat from the butchers, pet supplies or even Christmas presents.