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Loveland's Re-Mailing Program Keeps Love Alive on Valentine's Day

Volunteers pose for a photo in front of a “Love” art installation at the visitors center in Loveland, Colo., on Wednesday, Feb. 7, 2024. Every year, tens of thousands of people from around the world r

In the charming city of Loveland, Colorado, love takes center stage on Valentine's Day. Known as the 'Sweetheart City,' Loveland has become a global destination for couples looking to add a special touch to their Valentine's Day cards. For nearly eight decades, the tradition of re-mailing Valentine's Day cards has flourished, making Loveland home to the largest re-mailing program of its kind in the world.

Every year, tens of thousands of people from around the globe send their Valentine's Day cards to Loveland. They hope to receive a unique inscription and the coveted Loveland postmark, adding an extra touch of romance to their heartfelt messages. According to Mindy McCloughan, the president and CEO of the Loveland Chamber of Commerce, the re-mailing tradition has become a celebrated tradition that brings joy to both senders and recipients.

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