Sexual wellness company Lovehoney is launching six products in more than 250 Tesco stores nationwide, having agreed an exclusive brand partnership with the supermarket.
The exclusivity deal is expected to run until at least August 2022, with Lovehoney products being stocked in more than 250 Tesco Extra stores across England, Wales, Scotland and Northern Ireland.
The move represents the first time that Lovehoney is stocking sex toys in a major mainstream supermarket, and aligns with Lovehoney’s mission to normalise the use of sex toys and bring it’s sexual happiness message to a wider and wider audience.
