
When Samsung introduced The Frame, the South Korean company cottoned onto a smart product.
Everyone wants a giant screen when the latest boxset is being streamed, but when it’s turned off, the bigger the TV, the bigger the eyesore. The Frame countered this by looking as close to a piece of art as possible: when switched off, it looks a bit like a painting in a frame, hence the name. And it quickly became the best Samsung TV for those who wanted their TVs to disappear into their homes.