Love the new B&O Beo Grace's aluminium design, but blanch at their four-figure price? These $49 earbuds are dead ringers

Two images side by side, one showing the B&O Beo Grace, the other the Oddict Twig Pro. In both cases, the earbuds are worn by women, and the product resemblance is striking.

When Bang & Olufsen (B&O) introduced its latest wireless earbuds at the end of September – the eye-wateringly pricey Beo Grace – I had an immediate moment of deja vu. One look at their slender, cylindrical aluminium stems and ergonomically shaped main housings, and I knew I’d seen this design before.

Way back in time, (2021, to be precise), a little-known brand called Oddict launched two wireless earbuds: the $140 Twig (£105) and the $150 Twig Pro (£112). As their name suggests, their unusual shape centers around an aluminium-wrapped stem, which at the time made them utterly unique in a world of boring, black buds. But times (and prices) have of course changed.