Complaints have flooded in from Love Island viewers, as they stated that other contestants were suffering from a lack of screen time thanks to one islander 'stealing the limelight'.
Islander Gemma Owen, 19, has been a popular conversation starter on the show, from her famous dad to leapfrogging single boys, to the age gaps between herself and other contestants.
However, fans of the ITV2 show have stated it has turned into the 'Gemma Owen' show as the teenager has taken up a decent portion of the screen time since the show restarted last Monday evening.
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Viewers headed over to social media to share their thoughts and opinions, with one Twitter user writing: "Anybody else fed up of hearing about Gemma Owen @LoveIsland. Think they need to rename it the the 'Gemma Show'."
Another said: "Is this Love Island or the Gemma Owen show! there are other people on the show yet it's all about her WHY!!"
And a third wrote: "Welcome to the Gemma Owen show instead of love island it's getting boring now."
Another added: "Anyone else think Michael Owen is paying a lot of money to have #LoveIsland make it the Gemma show."
And a fifth said: "I wanted to watch #LoveIsland not the Gemma Owen show."
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More comments read: "Seriously! Is this Love Island or the lives of Gemma Owen? Their are other people on that show but the media and the programme focusing on one person.
"Wld they all be focusing if her dad weren’t famous! Move on and give the others a chance!"
And even more tweets stated: "If Michael Owen is now an ITV board member, just say that. There's no need to subject us to Gemma Island", and "looking at the credits tonight to see where Michael Owen is an executive producer of this season’s Gemma island."
And finally, one concluded: "Anyone else tired of the Gemma Owen show? What about the others who are actually interesting, fun, and who crack a smile, not like Gemma misery mush."
Love Island resumes on Monday, June 13 at 9pm on ITV2.