The finale of ITV’s Love Island was watched by millions of fans, many commenting live on social media as Ekin-Su Cülcüloğlu and Davide Sanclimenti were awarded the £50,000 prize. The four couples who made the final will now leave the Majorca villa where they’ve kissed, cried and cracked on for the past eight weeks. When they enter the outside world, they will be met with massive amounts of attention.
Some of this is positive – lucrative business opportunities, partnerships with popular brands and thousands of new followers on social media. Other attention will be in the form of online abuse and trolling from viewers.
