Love Island and fashion deals now go hand in hand with brands eyeing up their next ambassadors before they've even left the villa. The success of 2019 finalist Molly-Mae Hague, now creative director of Pretty Little Thing, has demonstrated how the hit ITV2 reality show can propel the careers of islanders.
This week, we've seen former Welsh paramedic Paige Thorne strike a six-figure deal with Forever Unique for a 'timeless' collection while winner Ekin-Su Cülcüloğlu is yet to lift the lid on her reportedly record-breaking deal with Oh Polly. Gemma Owen has walked in the footsteps of Molly-Mae with a six-figure deal with PLT - at just 19.
But the move sparked some backlash as the brand had asked shoppers who they'd like to see bag the spot - with Indiyah Polack securing the most votes. Here, we take a look at the Love Island figures past and present who have landed six-figure deals with fashion brands:
