Maya Jama has reportedly become the new face of Rimmel London, a position formerly held by 90s supermodel Kate Moss. The Bristolian Love Island presenter, who made her debut on the ITV2 reality show earlier this month, is said to have signed a multi-million pound deal with the beauty brand, which Moss represented for nearly two decades.
28-year-old Maya, who grew up in Bristol and attended Cotham School, has experience in the beauty industry, having presented Glow Up: Britain's Next Make-Up Star, and has recently wowed Love Island viewers with her stunning outfits.. But the reports of Maya's alleged new role may not please everyone, as some insiders have claimed an ageism row may be sparked by Kate Moss, 49, being replaced by someone over two decades younger, The Sun reports.
A source said: "Rimmel is one of the biggest brands in beauty with a very British core, so pinpointing Maya to be their figurehead shows she's very much the It Girl of the moment. They needed a big name to take over from Kate, who had already stepped back from the role.
