Luca Bish has been supporting his almost-girlfriend Gemma Owen 's blossoming business during their first ever holiday together.
The Love Island star and Michael Owen' s daughter are currently soaking up the sun together alongside the dressage star's famous family, after coming coming runners-up on the ITV2 show earlier this month.
Luca - who is not yet officially Gemma's boyfriend - took to Instagram on Thursday to not only share a snap of himself topping up his tan on the beach, but also support his beau's swimwear line.
Prior to heading into the Spanish villa earlier this summer, savvy Gemma had already launched a lucrative business ahead of becoming a household name in her own right.
The celebrity offspring, 19, is the owner of OG Beachwear - a swimwear line described as "luxury quality swimwear, ethically made to last."
Before Gemma's appearance on Love Island, the brand's Instagram account boasted almost 5,000 followers, but that has since shot up to almost 50,000 thanks to the star's successful stint on the popular dating show.
Captioning a snap of himself posing in dark blue swim-shorts from Gemma's line on Thursday, Luca wrote: "Does this count as our first holiday together or? [laughing emoji] It’s only right that I wear @ogbeachwear @gemowen_1 [heart emoji]."
OG Beachwear shared Luca's post to its Instagram Stories, adding: "Cario swim shorts coming very soon."
Ahead of the confirmation Gemma would be appearing on Love Island, it was reported that ITV2 bosses had tempted the dressage star into signing up for the show by pointing out how much exposure it could create for her business.
"Weeks spent lounging about in a bikini is going to give her beachwear line the sort of boost most firms can only dream about," a source claimed ahead of the Love Island 2022 line-up being announced.
Luca and Gemma's fun in the sun comes as their fellow Islander Jacques O'Neill shared a statement to apologise and reveal he is in therapy after he was accused of bullying Remi Lambert.
Gemma's ex-boyfriend's recent Instagram Live with his pal Luca recently prompted a backlash from fans - after the two men seemingly mocked former Islander Remi regarding his rapping skills.
Prior to Jacques sharing his lengthy statement, both Andrew Le Page and girlfriend Tasha Ghouri had already unfollowed the sports star on Instagram, after the rugby player was also slammed for seemingly mocking Tasha in a private video that was leaked online.
In addition to unfollowing their former housemate, the couple also liked a post from ex-Islander Remi, in which the former Love Island contestant accused Jacques of bullying him both inside and outside of the Spanish villa.
In his Instagram post shared on Tuesday, Jacques addressed recent events and claimed to "genuinely have no bad feelings towards anyone" and added any negativity had not been his intention.
He apologised to anyone he had "let down" and revealed he had begun to see a therapist in order to "become the person I want to be and use this new platform to spread a positive message."
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