Gemma Owen has been advised by a PR expert to dump Luca Bish if she wants to maximise on her earning potential.
The Love Island finalist came in second place with her partner Luca, who's reaction to the final result was blasted, on Monday night's live finale episode.
Dressage rider turned reality star Gemma, 19, was a favourite amongst the Islanders when she first entered the villa at the start of the series.
