Love Island's social media ban could be the end of the show as we know it, claims a fashion insider.
The stars of the current series have left the villa with underwhelming numbers of Instagram followers after a change in rules stopped them from building their social media presence while on the ITV2 show.
Last week Pretty Little Thing - who signed Molly-Mae Hague and Gemma Owen from the show - revealed they will not sign anyone from the most recent series.
