Love Island: Is the nation falling out of love with ITV’s hit series?

For those who may not be aware, the 2023 winter series of Love Island is now ending, with the final airing on March 13. The summer series last year saw record-breaking viewing figures and produced stars out of the line-up of contestants, including eventual winners Ekin-Su Cülcüloğlu and Davide Sanclimenti, as well as Michael Owen’s daughter Gemma Owen, who was runner up.

The reception to summer’s season would have spurred ITV on to repeat similar heights with their winter season, headed by new show host Maya Jama. However, the popularity of the show host seems not to have translated in this series of ITV’s hit reality show, which celebrated more lows than highs in terms of viewer ratings.