As the eighth season of Love Island is nearing the end, new data reveals how being on the show has affected the contestant's potential earnings. The global search marketing agency, Honcho, has analysed the contestants potential earnings through sponsored Instagram posts in the final week.
Honcho has looked at the islanders' follower counts as of the final week and calculated how many hours contestants would have to work in their day jobs to earn the same amount.
The agency found that Fishmonger Luca Bish earns an average salary of £12 per hour, and with his current Instagram following of 755,000 he has an average earning potential of £6,570.50 per post. This would have taken him 547.5 hours to earn as a fishmonger.
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Paramedic Paige Thorne currently has 845,000 Instagram followers and an average earning potential per post of £7,130. With an average salary of £19.16 per hour, it would taken the Swansea sweetheart 372 hours to earn this amount as a paramedic.
Davide Sanclimenti, has 557,000 followers. The electric shisha business owner has an average earning potential per post of £5,040.50, meaning with an average hourly salary of £13.94 it would take Davide 361.5 hours to earn as much as one sponsored post potentially could.
Waitress and Model, Indiyah Polack hasn't quite reached half a million followers, but with 420,000 she could earn an average earning potential per post of £3,643.50. With an average salary per hour of £11.50, this post potential is equivalent to 316.8 hours of work.
The 21 year old dancer, Danica Taylor, earns an average salary per hour of £14.36. Since entering the villa her followers have increased to 228,000, and now Danica could earn 140 hours of work in one post, thanks to an average earning potential per post of £2,018.50.
Model and dancer, Tasha Ghouri, has 410,000 followers and a average earning potential per post of £3,552.50. With an average salary per hour of £25.64, the islander would have to work 138 hours to earn this.
Senior microbiologist, Dami Hope, earns an average salary per hour of £15.33, which would mean she earns £2,073.50 for 135 hours of work. However, thanks to her 238,000 Instagram followers Dami could potentially earn this in one sponsored Instagram post.
Andrew Le Page has 236,000 Instagram followers and an average salary of £20.51 per hour. The real estate agent could potentially earn an average of £2,114 in a sponsored Instagram post, equivalent to 103 hours of his day job.
Daughter of Michael Ownens, Gemma Owens has stole the nations heart this season of the ITV dating show. As an international dressage rider Gemma earns an average salary per hour of £136.
The 19 year old has surpassed one million followers on Instagram and has an average earning potential per post of £8,796.50 which is equivalent to 64 hours of work. Actress Ekin-Su Cülcüloğlu currently has 1,100,000 followers and an average earning potential per post of £9,518.
As Ekin-Su earns an everage salary per hour of £266, she could earn the same as a sponsored post potentially could in less than 36 hours. Footballer Jamie Allen only has 15,000 followers and an average potential earning of £151 per post.
The villa newcomer earns £24.36 as his average salary per hour, and so could earn his average post potential earning in 6.2 hours.
Last but not least is returning islander Adam Collard. The content creator does not have a clear salary so it is not possible to work out his average hourly earnings. However, after re-entering the villa Adam has increased his followers by over 40,000 and has an average earning potential per post of £8,411 per post.
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