This year, contestants on the TV show Love Island will be scantily clad in secondhand rather than new clothing – a pivot away from fast fashion that could influence more eco-conscious shopping habits in fans. The beloved reality show will return to televisions next week, and with it, an array of colourful bikinis and skintight outfits that viewers will seek out in order to dress like their favourite Islanders.
For the past three years Love Island has partnered with online fast fashion brand I Saw it First, which sponsored the show and provided clothes for contestants. This year, Love Island will be sponsored by eBay, and contestants will be dressed in secondhand outfits on screen.
