Love Island contestants are set to wear second hand clothes from eBay this year on the show for the first time ever.
The usual official partnership with fast fashion brand ISAWITFIRST has ended and this year viewers can expect to see Islanders showcasing fits whilst doing their bit for the life cycle of clothes. Last year, fans looking to replicate their favourite Islanders' looks, caused searches to soar.
Last year's winner Millie Court proved the biggest trendsetter, with her one shoulder marble dress causing 127% more searches for ‘marble dress’ and her linen hot pink co-ord caused 114% more searches for ‘hot pink co-ord'. In the last year, preloved clothes have become increasingly more popular amongst shoppers.
