Love Island contestants are set to wear second hand clothes from eBay this year on the show for the first time ever.
The usual official partnership with fast fashion brand ISAWITFIRST has ended and this year viewers can expect to see Islanders showcasing fits whilst doing their bit for the life cycle of clothes. Last year, fans looking to replicate their favourite Islanders' looks, caused searches to soar.
Last year's winner Millie Court proved the biggest trendsetter, with her one shoulder marble dress causing 127% more searches for ‘marble dress’ and her linen hot pink co-ord caused 114% more searches for ‘hot pink co-ord'. In the last year, preloved clothes have become increasingly more popular amongst shoppers.
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Jemma Tadd, head of fashion at eBay UK said: “We’re so excited to partner with Love Island this year and put pre-loved fashion, centre stage. The impact of Love Island and its stars across the UK is undeniable and together we want to inspire the nation to choose pre-loved first when shopping - even if this means buying or selling one or two pre-loved items to start with, it’s a step in the right direction. We can’t wait to change the conversation and dress the Islanders in pre-loved outfits for the very first time.”
eBay UK has recruited celebrity stylist and second hand enthusiast, Amy Bannerman, to style this year’s Islanders. Amy has styled celebrities such as Dua Lipa, Rita Ora, Sophie Turner, Jonathan Van Ness and Lena Dunham.
Mike Spencer, executive producer of Love Island, said: “We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.
“This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sourced from eBay. We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some small way, caring.”
You can purchase some new outfits from eBay UK here for a head start before the show kicks off in June.
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