Swizzels has rebranded its popular Love Hearts sweets as Kind Hearts and the new packs include eight positive new messages: BE YOU, YOU’RE LOVED, DREAM BIG, POSITIVE VIBES, RESPECT, STAY STRONG, LOVE YOURSELF, and BE KIND.
The rebrand follows the launch of an 18-month collaboration between Swizzels and YoungMinds, the UK’s leading charity fighting for young people’s mental health. Demand from young people for support and advice through the YoungMinds website has significantly increased since the beginning of the pandemic
Through the collaboration, Swizzels aims to raise awareness of the importance of mental wellbeing by encouraging fans of the brand to be kind to one another, whilst also promoting resources the YoungMinds has available for young people struggling with their mental health. Available to purchase in a £1 bag and giant roll format, Swizzels will also make a contribution to YoungMinds from the sale of each and every Kind Hearts pack.
