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John Quinn, Lecturer in Screen & Performance, School of Business and Creative Industries, University of the West of Scotland

Love and Thunder: the evolution of Thor's masculinity in the Marvel Cinematic Universe

SPOILER ALERT: this article contains plot references to Thor: Love and Thunder.

Chris Hemsworth’s Thor often refers to himself as the “strongest Avenger” – an idealistic manifestation of masculinity beyond the reach of ordinary mortal men.

Sure, this is mostly played for laughs, but if we look beyond the comedy, there is an interesting message about what it means to be a man underpinning the Thor franchise. It’s a message that has shifted and changed over the last decade, and not always for the better.

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