Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Entertainment
Amy Francombe

Lourdes, Pamela Anderson and Irina Shayk turn out for H&M and Mugler launch

H&M has been bringing luxury to the masses via unlikely collaborations with high fashion giants since 2004. First there was Chanel’s Karl Lagerfeld, then there was Stella McCartney, Versace, Balmain and Simone Roche.

Next to take the high street stage is iconic French fashion house Mugler, which is best known for its unique brand of sexy power dressing.

Pamela Anderson (Sansho Scott/BFA.com)

To celebrate the highly anticipated partnership between the two, last night 800 VIPs guests took over the Park Avenue Armory in New York. Of course, it wouldn’t be Mugler show without a party, so to kick off the night’s festivities muses Shy Girl, Amaarae and Eartheater performed hyped-up sets to the crowd, which included Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson, all of whom were dressed head to toe in pieces from the collection.

Supermodel Irina Shayk walks in the H&M x Mugler show (Matteo Prandoni/BFA.com)

Then models like Paloma Elsesser and Irina Shayk strutted down the domed catwalk wearing black leather trench coats, sequin sweatshirts and their signature slinky cat suits. With DJ sets by Bobby Beethoven, Goth Jafar and Asmara punctuating the runway show with club-ready bangers.

Shygirl performs at the VIP launch (Ben Rosser/BFA.com)

“Mugler has always been a house with a lot of cultural soul, and this event was a celebration of our long association with music, dance and performance. It was the ideal celebration of the Mugler H&M collection, and the perfect way to welcome people into our world - an unforgettable night built around freedom, personal expression and liberating, bold fashion,” said Mugler’s creative director Casey Cadwallader in a post-event press release.

Model Soo-Joo-Park (Madison McGaw/BFA.com)

The partnership was first announced in Febuary. During a pre-launch party press conference H&M’s creative adviser Ann-Sofie Johansson explained that, “everybody kept saying Mugler,” when asked who was the most exciting brand to collaborate with right now was. And last night’s launch party was proof they were right.

Abby-Champion (Madison McGaw/BFA.com)

As work on the collection began before the passing of Mugler founder Thierry Mugler in January 2022, with the late designer drafting a few sketches for the collaboration, Johansson explained: “We are doing something of a history of the house – from the birth with Mr. Mugler to the rebirth with Casey,” adding that, “we haven’t done anything like that before.”

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.