Louise Minchin revealed her husband's cancer fight as she tried to win money for the charity who supported him.
The former I'm A Celebrity... Get Me Out Of Here! contestant says partner David was diagnosed with the disease when he was 28.
Appearing on Tipping Point: Lucky Stars on Sunday, she opened up about what he went through.
Louise wanted to win cash to support Move, the organisation which helps people cope with cancer.
She joined Michelle Ackerley and Josh Widdicombe on the celeb version of the ITV show and the ex-BBC Breakfast host became the second star to be eliminated from the game.
But Louise made it to the second round of the game and went head-to-head with Josh to get to the final round.
However, she answered several questions incorrectly meaning she didn’t get the chance to win as many counters from the machine as she hoped.
Josh on the other hand managed to steal a number of counters from the machine and leap-frogged into the lead.
As a result, Louise was eliminated from the show but still took £2,600 home for her charity.
Host Ben Shepherd said: “Louise, sadly we have found your Tipping Point but the good news is you’ve won £2600 for your charity. Can you tell us what it is?”
“Oh thank you so much for that,” Louise replied. “You’ve already heard I’m a bit passionate about exercise.
“This charity is called Move and it works with people who are suffering with cancer or affected by cancer to get them moving.
“My husband had cancer when he was 28 so he would have very much benefitted from a charity like this.
“That’s where the money is going.”
Ben responded: “What a fantastic charity and I’m thrilled you’ve come to play. Louise Minchin everybody!”
Earlier, Louise was accused of being buzzer-happy.
Fans of the show took to Twitter to share their thoughts as she began to chime into the answers ahead of time, leaving her contestants in the dust.
One fan said: "Louise buzzed in far too soon klaxon!"
Another added: "Finishes reading the question after the klaxon!"
Josh made the most of his spot in the final and left with a whopping £20,000 for his chosen charity.