Lidl shoppers have slammed luxury designer Louis Vuitton over a pair of trainers that cost around 80 times more than a pair made by the German supermarket.
Designed by the late Virgil Abloh, the LV trainers consist of red, blue and yellow - the very colours found on Lidl's sign and branding.
As the Daily Record reports, the signature LV initials logo is emblazoned on the trainers, while the outsole is “debossed with Monogram Flowers”.
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Sold at a whopping £960, the shoes are said to take seven hours to hand-stitch.
And many have pointed out that the trainers look similar to ones previously on sale at Lidl supermarkets up and down the country.
The budget supermarket released its own line of branded trainers for loyal Lidl shoppers to wear with pride, with the same blue, red and yellow colours.
Fans flooded to stores to get their hands on the shoes, which came in at a more budget-friendly £12.99.
Many of the trainers later surfaced on websites such as eBay, with sellers trying to flog the shoes for hundreds of pounds to dedicated Lidl customers.
It didn't take long for Lidl to make light of the comparison with Louis Vuitton over social media.
One tweet read: “Nearly 100x the price. Minus 100000x the style.”
Shoppers also joined in the on the fun soon after.
One customer wrote: “You contacting the lawyers @LidlGB? Might want to ask @AldiUK."
Another added: “Lidl’s trainers eventually selling for £1,000 on eBay.”
