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Marie Claire - AU
Marie Claire - AU
Georgie Abay

Louis Vuitton’s Neverfull Inside Out Bag Is An Everyday Icon

When it comes to fashion, practicality isn’t always a given. And yet somehow, Louis Vuitton manages to perfect the art of fashion that is both functional and chic which is why for many women, no outing is complete without an iconic Neverfull bag in tow. The brand’s latest offering, the Neverfull Inside Out, is a spectacular reimagining of the iconic classic.

After 17 years, Louis Vuitton has taken this beloved bag and made it fully reversible. You see, the Neverfull Inside Out is more than just a bag; it’s a chameleon, adapting to its owner’s needs and desires. Its reversible nature is a nod to the multifaceted lives of modern women – designed, says the brand, “to meet the needs of women on the go.” The bag’s ability to shape-shift also speaks to a generation that values flexibility and self-expression above all else.

But the magic doesn’t stop at reversibility. The MM size, a fashion favourite, now features additional hooks that allow it to morph into a trapezoidal hobo shape.

For those who crave a pop of colour, the full textile version answers in vibrant hues of Saffron, Red, and Rose Pondichéry.

The smaller BB size, with its clever exterior pouch is perfect for those nights when all you need is your phone and gloss. Slip it over your shoulder with the new Monogram removable strap.

Neverfull Inside Out Bag
Neverfull Inside Out Bag

As the face of the campaign, Sophie Turner embodies the spirit of the Neverfull Inside Out – versatile, bold, and unapologetically modern. Her playful interactions with the highlight its functionality without sacrificing an ounce of style.

In a world where change is the only constant, Louis Vuitton’s Neverfull Inside Out stands as an icon of timeless style. It’s not just a bag; it’s a companion for life’s myriad journeys.

Go to louisvuitton.com

This article originally appeared on Marie Claire Australia and is republished here with permission.

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