For the price of more than 180 pints of milk, or nearly 60kg of rice, you can get your hands on the new Louis Vuitton lipstick. For £120 ($160), 55 shades – 27 satin and 28 matte – will go on sale in the UK, marking a new high in the redrawing of lipstick from relative mundanity to hyper-luxury product.
The lipstick is part of Louis Vuitton’s debut makeup collection, which goes on sale this weekend and also includes eyeshadow palettes (£190) and lip balms (also £120).