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The Guardian - UK
The Guardian - UK
Lifestyle
Ashifa Kassam and agencies

Louis Vuitton accused of cultural appropriation of Romanian blouse

The traditional blouse, known in Romanian as an ie, has been added to Unesco’s list of intangible cultural heritage.
The traditional blouse, known in Romanian as an ie, has been added to Unesco’s list of intangible cultural heritage. Photograph: Vadim Ghirdă/AP

Romania’s minister of culture has said she will ask Louis Vuitton to acknowledge the seemingly Romanian roots of a blouse included in its 2024 collection, after the French luxury fashion house was accused of “cultural appropriation”.

Earlier this week La Blouse Roumaine, an online collective dedicated to promoting the intricately embroidered Romanian blouse known as the ie, called out Louis Vuitton for “violating the cultural rights” of several communities after it debuted a similar blouse without acknowledging its status as a symbol of Romania’s folk culture.

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