The new Lotus Eletre is a significant departure for a company that built its reputation with motorsport racing and lightweight sports cars. While the new crossover might not sit well with longtime Lotus fans, its success is vital to the company’s future, especially if you want that future filled with new Lotus sports cars.
If the Eletre succeeds, Lotus will have the cash to invest in new sporty models. Lotus boss Matt Windle told Top Gear that the company has to make money, something it hasn’t been able to do well in the past. It has hindered the company’s ability to invest in new products, and Lotus designed the Eletre to ease the financial stress.
