National Lottery operator Camelot spent £59.2m of its fund for 'good causes' on marketing last year, the Mirror has learned.
The amount of cash from the charitable budget 'raided' for promotional funds has tripled in the last three years, with a decision looming on the renewal of their license to run the Lottery.
And a leaked document from an industry source reveals the firm has hugely scaled up advertising spend to promote ‘The National Lottery’ as a general brand - separately from ads to promote games like Lotto or Euromillions.
