Millions of Brits every week allow themselves to dream about what would happen should they pick the right six numbers and land a Lottery jackpot.
Holidays? Pick where you want to go, the more exotic the better.
A new home? Sure, why not, and bedeck it in all the most recent technology available and luxuries now money is not a worry.
It would be the end of worrying about bills, the possibility of helping friends and family through the worst of the cost of living crisis, the end of fretting about rent and mortgage payments.
Earlier this year Anita Pires, who has worked with the National Lottery’s customer service team for 16 years, shared what happens when someone discovers they are millionaires.
She said: “We cannot share certain aspects but rest assured, the process is incredibly rigorous to ensure no stone is left unturned when it comes to confirming someone is the legitimate ticketholder.
“In the initial stages, information around which shop the winning ticket was bought in and what day and time it was purchased etc. is sought from the ticketholder and cross-checked.
“If this information is correctly provided, the claim is further investigated and when all checks have been passed, the claim is validated and paid out.
"The most important thing for ease of validation is to be in possession of your ticket and the required validation information. For instance, if you paid by card in a retailer, this transaction would show under your bank statement.
“Every call we treat as a winning call, they've brought a product from us that wins money, so we check all the details in order to confirm the win and it's amazing when you can do that. “You end up sitting up straighter a little bit, there's all this excitement."
People’s reactions go from screams of joy to full on sobbing down the phone.
However, sadly for Anita she will never know the feeling herself as her position means she cannot take part herself.
She added: “One of my most recent wins was a couple with a scratchcard for a million pounds, so for me to confirm I had to count the zeros following on from the one to make sure that there are definitely six zeros and I'm not confirming something I shouldn't.
"They were absolutely ecstatic, you could hear the laughter of the two in the background.
"Another winner who had a £250,000 scratchcard must have had half his village in his front room because all I could hear was this screaming and shouting.
"But I'm most sympathetic to them when they cry, they literally sob sometimes. I've had one where I just had to step back and say 'get it out of your system, I'm here'.
"And they're sobbing on the call, they become worried that they're going to drop the call or lose you and I've had that a few times, but most of the time it's joy and tears of joy."