The cute tin elephant and ruby teardrop bauble will appeal to magpies sizing up the latest Christmas decor trends, but if your go-to festive look is bling then you may notice something is missing: glitter.
That is the point, of course. The decorations belong to the first “glitter-free” theme in the John Lewis Christmas shop. The department store is latching on to a trend that was turbocharged last year when the EU banned loose glitter as part of a microplastics crackdown that looked poised to end the bloc’s trade in sparkly baubles.
