Lorraine Kelly was accidentally silenced on Good Morning Britain today as the programme suffered a technical blunder.
The presenter had joined hosts Susanna Reid and Richard Madeley to speak about what was coming up on her ITV show.
As Susanna Reid said good morning to her ITV colleague, her mouth dropped open when Lorraine spoke but there was no sound.
In turn, Susanna gestured with her arms out wide and said something, but also couldn't be heard and instead Lorraine began to speak mid-way through her sentence.
After announcing most of her line-up, Lorraine revealed that the style segment would see them dissect Susanna and Helen Mirren's fashion.
"Susanna, we're taking inspiration from you because we've got the best celebrity-inspired dresses to see you through until the spring," she said. "Look - Susanna, Helen Mirren - two effortlessly elegant goddesses."
The GMB host replied: "I am honoured to be in the same photograph and honoured to be on screen at the same time as you, Lorraine."
Addressing the issue at the start, Susanna said: "Sorry, we didn't hear your very opening words. Can you rewind? What did you say right at the beginning?"
"Ben Whishall's going to be on," she replied. "You know how he's Q in the 007 movies? He's also in this brilliant medical drama tonight, it's fantastic. So he's going to be telling us all about that!"
Earlier on in the programme, Susanna was left a little frustrated as Richard gushed about his spam cravings.
The pair had been joined by Dr Amir Khan on the show as he spoke about how a lack of sleep was connected to weight gain.
Susanna went on to reveal that she was often hit by a "snack attack" at 3pm after working on the ITV show and asked Dr Amir for advice.
But this also prompted Richard to wax lyrical about his love for spam.
He said: "I'll tell you what mine is at 3 in the afternoon - and this is really weird - it's spam! And I have an incredible craving for tinned spam - it's mad!"
Meanwhile, Susanna rolled her eyes and put her head in her hands.
"Sometimes I actually get in the car and go to the shops and buy a couple of tins," Richard continued.
Ranvir Singh interjected with a smile: "You know how to get headlines, don't you? Every day there's something!"
Richard ignored her as he insisted: "It's only when I do this show!"
Asked by guests Kevin Maguire and Andrew Pierce where he got his spam, Richard replied simply that he got it from the supermarket.
"You can get low-fat spam as well," Richard continued as Susanna groaned.
She exclaimed: "Are you angling for a sponsorship?!"
*Good Morning Britain airs weekdays at 6am on ITV