Lorraine Kelly aimed a cheeky "Alan Partridge" jibe at Richard Madeley as he co-hosted Good Morning Britain.
Richard was fronting today's edition of the ITV news programme alongside Susanna Reid. The two covered a whole range of topics on today's show, including an interview with a woman who makes her dates do an IQ test to determine if they are compatible.
The story prompted Richard to quiz guests throughout the show with a series of riddles. The segment left viewers following the show on Twitter in hysterics, who compared the broadcaster to iconic fictional character, Alan Partridge.
